The Blue Box turns one in India!
All jewellery enthusiasts, like me, had been waiting on the clock to experience the magic of Tiffany & Co. to come to India. It seemed like a long wait but, our wait was finally over in 2020. It was a soothingly good news that Tiffany & Co. has opened its first store in India. The quintessence of luxury had stepped into the Indian market and captured a place at The Chanakya, New Delhi, in partnership with the Reliance group. But just when I was ready to share my Tiffany experience, COVID 19 hit the world and I didn’t feel like to post about the new store as it was immediately shut amidst the lockdown.
Now with COVID 19 cases at it’s lowest in India, Valentines Day right around the corner, Tiffany & Co. moving under the LVMH umbrella and also completing their first year in India… there are enough and more reasons for me to share with you a sneak peak inside the Tiffany India boutique.
The store at The Chanakya showcases Tiffany’s classic collections ranging from ‘the Return to Tiffany’ to the iconic ‘Tiffany Keys’. Modern and sleek, the store boasts of a welcoming environment featuring Tiffany’s newest jewelry designs, while remaining true to its signature aesthetic. A Wheat Leaf design is used on the façade that draws design inspiration from Tiffany’s New York City flagship store. With so much on offer, I feel every woman deserves a blue box. And not just women, even men, kids and pets as Tiffany has something for everyone!
The contemporary and romantic aura of the store makes one dive deep into everyday glamour. Each window is adorned with gracefully astonishing and imaginative displays. Along with their exemplary jewellery designs, Tiffany & Co. presents an assortment of tableware, accessories and baby gifts. Their pioneering approach to jewellery and design has always been the appealing factor to its customers. And a similar appeal is visible in each intricately crafted accessory.
Tiffany markets itself as an arbiter of taste and style. And rightly so, the store has classic designs chiefly for Xennials and millennials who prefer dainty and graceful jewellery with a touch of international appeal. From the bejewelled charms in popular key, clover and heart motifs to a range of engagement rings and wedding band sets crafted in gold, rose gold, sterling silver, and platinum, Tiffany & Co. offers a wide range of perfection to its customers.
Identifying itself as the pathway to love, the iconic brand has won the hearts and minds of aspiring brides around the world with their brilliant range of engagement rings. Their packaging is as perfect as their jewelry designs. Rightly said,
When women see a blue box, they see the ideology of LOVE. Their numerous products have heart motifs attached to it, whether charms on a bracelet or engraved on the inside of an engagement ring. There’s no doubt that Tiffany & Co has already captured the hearts of so many people around the world and we can’t wait for it to capture ours. So, if you live in Delhi or are visiting, a visit to the Tiffany & Co. boutique at The Chanakya is a must!