Preeta Agarwal trying a P C Jeweller earring virtually through the mirrAR tech
Are you a jewelry brand that is trying to stand out in this ever-crowded jewelry market? Are you also tired of the traditional ways of marketing and are looking to wow your customers? Then I have a solution for you…
If you have been following me on social media, then you would have seen an iPad in my hands, in a few of my recent posts. The technology that I have been recently exploring a lot is called mirrAR – an augmented reality technology that works just like a mirror!
Launched by a fashion start-up StyleDotMe, mirrAR is a first of its kind, innovative and fun way of shopping… that aims at disrupting the traditional way of selling jewelry. You can now try jewelry virtually… through an iPad!
Let’s have a look at how this beautiful fusion of digital and real-life shopping experience can make your jewelry stand out in a crowd.
1. Trying jewelry hasslefree:
MirrAR tech works automatically just like a selfie filter and you can try jewelry in real-time. It provides shoppers more product options, the ability to see multiple jewelry pieces on themselves in quick succession and click their photos for future reference. Understand the technology behind mirrAR through this video below…
2. Inventory Stock:
How often does it happen that our best stock that is featured in our catalogs and on our social media pages gets sold the fastest? And you still keep getting demands for the same. This platform helps brands to showcase their complete inventory to customers across all stores, which further leads to a reduction in inventory and carrying costs. You can upload your entire old and new inventory on to the tech. Even if it is sold, you can still make your clients try the pieces just as beautifully as if the piece was right there around their necks.
3. Jewelry Shows:
Jewelry shows are tricky as there are high costs and risks involved in carrying an inventory. And, especially if you make one-of-a-kind pieces then the decision is even more difficult. What to leave in the store and what to take? MirrAR helps you solve this crucial decision and lets you take your entire jewelry inventory… virtually!!
4. Marketing Gimmick:
MirrAR tech is the redefining shopping experience with its intuitive and fun approach that engages the younger audiences in an instant. And I am sure you all agree that young daughters are the biggest influencers for most jewelry purchases whether they are for the mother or for themselves.
5. Easy back end:
With a very basic image requirement, setup and easy to use back end, the tech is uncomplicated and effortless.
6. Home Trials:
Now you can offer home trials to your clients for unlimited jewelry. No need to worry about jewelry insurance or risks involved, just pick up your iPad and be ready to show your complete inventory to your client.
7. Zero Inventory marketing activations:
Now you can plan zero inventory marketing activities at high consumer walk-in areas like airports and shopping malls with just an iPad and make your jewelry accessible to a whole new list of audiences.
8. Data Analysis:
StyleDotMe teams also help you in collections and analytics of consumer behavior and product performances along with actionable insights for optimizing jewelry variety and inventory costs.
With PC Jeweller as their first client, mirrAR is being used by many other marquee jewelry brands in a short period of time like Farah Khan Fine Jewellery, Tanishq, House of Surana, Amrapali and Jewels Of Jaipur to name a few.