Hyderabad based Swetha Srinivas’ passion for jewellery led her to start as a private jeweller from home and now after seven years of hard work, she has established ‘Sruthilaya’– a one-stop boutique destination to meet your premium jewellery and luxury gifting needs. The whole idea behind the brand “SruthiLaya” is to introduce products with a unique combination of ethnicity and modern style. ‘Sruthi’ means tradition and ‘Laya’ means trend, hence Sruthilaya is a blend of tradition and trend. Every jewel created and every design curated, involves these two elements!!
According to the founder Swetha, “At Sruthilaya, we help you discover the art of fine jewellery and experience the luxury of customization that fits you perfectly. Drawing inspiration from the vivid corners of nature, each piece of jewellery is crafted with utmost love and care, and always has a story that inspired its creation. Our exclusive jewellery designs are eye catchy, trendy yet classic. We make jewellery with prominent gemstones and awe-inspiring craftsmanship that oozes style. We also have daily-wear jewellery to add an extra zing to your daily routine.”
Founder Swetha truly believes in the art of tasteful gifting. For her every gift should be bought keeping the likes & dislikes of the receiver in mind. And therefore, she retails both fine jewellery as well as luxury gifting options from international brands Noritake and Versace and Indian brands like Ekaani , Aarya24k etc. And she personally helps each client to select the best possible gift whether it is for a friend, a relative, spouse, new family member or even a gift for themselves.
“We know that gifting is all about emotions and not just the value of the object. Emotions are at the heart of Sruthilaya. Our gifting range includes bridal & light-weight jewellery, silver jewellery, corporate gifting, gold/silver photo frames, jewellery boxes, customized luxurious items, hampers, wedding invites and much more. You are bound to find more that what you expect, as we truly strive to surprise you with our innovative and unique gifting ideas,” adds Swetha.
At Sruthilaya, the team also offers a variety of services that includes revamping ancestral jewellery, styling jewellery to match wedding outfits, concept-based gifting ideas, luxurious gifting hampers and all kinds of customization in jewellery as per the client’s taste, need and budget. Some bridal special pieces are also made re-usable by providing interchangeable mechanisms, for creating multiple looks for various occasions and ease of wearing post the wedding.